Introduction
Every day, your inbox fills with countless emails—from promotional offers to family updates. With so much competition for attention, having a compelling subject line is crucial.
Research shows that 65% of marketers believe subject lines significantly impact open rates. The right subject line can convey urgency, curiosity, and personalization, making it essential for email marketing success.
If you’re struggling to create captivating subject lines, this article provides over 160 examples to inspire your next email campaign, along with tips to craft the perfect subject line.
Table of Contents
- Best Email Subject Line Examples
- Retargeting Email Subject Line Examples
- Straightforward Email Subject Line Examples
- Professional Email Subject Line Examples
- Attention-Grabbing Email Subject Line Examples
- Newsletter Subject Lines
- Email Marketers’ Favorite Subject Lines
Best Email Subject Lines
Here are some standout examples that have proven to capture attention:
- We Saw You Checking Us Out 😏
- Uh-oh, your prescription is expiring.
- The timer’s going off on your cart!
- What Did You Think? Write a Review.
- A Sneak Peek for VIPs Only.
- 👗 Free (Cool!) Clothes Alert 👖
- 🐶 Want a Custom Emoji of Tullamore? Book a Walk Today!
- Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)
Retargeting Email Subject Lines
Retargeting emails remind users of items they’ve shown interest in. Effective examples include:
- We Saw You Checking Us Out 😏
- Uh-oh, your prescription is expiring.
- The timer’s going off on your cart!
Straightforward Email Subject Lines
Clarity can be powerful. Examples include:
- 👗 Free (Cool!) Clothes Alert 👖
- Take $20 off your order of $25 or more.
- Where to Drink Beer Right Now.
Professional Email Subject Lines
Professional emails require a balance of authority and creativity. Examples include:
- [Client] sent you a payment – it’s arriving [date].
- Your TSA PreCheck Eligibility Notice.
- [Action Required] Verify your email address.
Attention-Grabbing Email Subject Lines
Use urgency, humor, and engaging language to stand out:
- 🔥 Hot freebie alert! 15 gifts, you pick 5.
- What Can You Afford?
- DO NOT Commit These Instagram Atrocities.
Newsletter Subject Lines
Make your newsletters enticing with compelling subject lines:
- Watch Out for This Amazon Phishing Scam.
- New recipe alert 🚨
- Tips to increase remote collaboration.
Email Marketers’ Favorite Subject Lines
Here are some favorites from industry experts:
- Hmm…No writing activity last week?
- Can you help me name this dance, [First Name]?
- Our #1 most asked question…
Conclusion
Crafting effective email subject lines is crucial for increasing open rates and engaging your audience. Use these examples as inspiration to create your own captivating subject lines that resonate with your target market.
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